Why Nottingham Forest don’t have a shirt sponsor?

Nottingham Forest played in their first Premier League game in 23 years last weekend as they were beaten 2-0 by Newcastle United.

There is a lot of excitement surrounding the football club this season and many expect they will avoid relegation with the help of an exciting summer transfer window.

Steve Cooper’s side have made 12 signings so far, including Dean Henderson, Lewis O’Brien and Jesse Lingard, while they are currently being linked with a shock move for Lyon midfielder Houssem Aouar.

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While Forest’s transfer activities are being followed with great excitement, there has also been a lot of discussion about their kits.

Both kits feature patterns on the sleeves inspired by the Trent Bridge, with the away kit featuring a very bright combination of blue and yellow.

However, the most striking thing about their kits is that neither have a sponsor on the front – despite the fact that the season started last weekend.

Why doesn’t Nottingham Forest have a sponsor?

Nottingham Forest have no shirt sponsor as they have yet to agree a deal with a potential partner.

The Midlands club were previously sponsored by BOXT but their contract ended when they were promoted and they reportedly turned down an offer to extend their partnership into this season.

Will Nottingham Forest get a sponsor?

Nottingham Forest are believed to be keen to land a new sponsor but are looking for the right deal.

They’ve reportedly been in talks with a number of companies and have been close to several deals, but none have come across the line.

According to Sport Business, Forest chairman Evangelos Marinakis is hoping for a £10million-a-season deal and is prepared to wait and see until a potential bidder meets his demands.

The Greek’s demands are certainly high, however, as financial expert Dr. Sheffield Hallam University’s Dan Plumley claims a newly promoted club should aim for a deal worth £6-7million.

Plumley said: “When it comes off, fantastic. It would make them the biggest deals in the Premier League. But there is a risk we cannot ignore with this strategy.”

Has this happened before?

Nottingham Forest’s situation is quite unique in modern times, with most clubs having sponsorship deals in place well before the opening game.

Although not uncommon at the time, Sheffield Wednesday started the 1992/93 season without a shirt sponsor, while Wimbledon once went without a shirt sponsor for the entire season.

Meanwhile, Barcelona wore unsponsored shirts until 2006, when the UNICEF logo appeared – intended for charity rather than revenue.

Back then, however, this was much more ‘normal’ as shirt sponsorship was a relatively new concept and involved much less money and didn’t seem as important to clubs.

Who previously sponsored Nottingham Forest?

Nottingham Forest’s last sponsor was BOXT, who replaced Football Index when they went under in early 2021.

Forest’s longest running shirt sponsor in their history was Shipstones between 1987 and 1994.

1981-1983 -Panasonic

1986-1987 – Household

1987-1994 – Ship Stones

1992-1997 – Labatts

2003-2009 – Capital One

2009-2012 -Victor Chandler

2012-2013 – John Pye Auctions

2018-2019 – Bethel

2020-2021 – Football index