Why has Love Island partnered with eBay for new season?

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Love Island has ditched fast fashion and teamed up with eBay for the eighth season of the ITV2 dating show

The partnership marks Love Island’s first collaboration with a popular fashion retailer.

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Love Island has partnered with eBay to promote sustainable fashion

Since 2019, Love Island has been sponsored by I Saw It First, a fast fashion brand that brought a range of new designs to the islanders – showing viewers how to instantly buy the same clothes they saw on TV .

Previously, Missguided was Love Island’s partner for the show’s fourth season in 2018.

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But as awareness of pollution and the climate crisis grows, Love Island has finally felt the winds of change and now – eight seasons later – is ready to go more sustainable now that it’s popular.

What does Love Island’s eBay partnership mean?

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Rather than being blessed with the latest trends in the fashion world, the islanders have the opportunity to wear second-hand clothes as the villa has a closet full of eBay items installed.

Viewers can still be inspired by the islanders’ fashion choices – but they’ll be shown where to shop for similar clothes at second-hand retailers rather than fast-fashion giants.

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We hope this move will help further push the idea that second-hand clothing is trending and encourage more sustainable fashion choices.

The cast will have a closet full of popular clothes at their disposal

What is fast fashion?

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Fast fashion is the method of bringing new cheap and trendy designs to the market as quickly as possible.

Shoppers then buy the currently hot items cheaply, wear them a few times, sometimes just once, and then throw them away after a few months.

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Oxfam recently estimated that 13 million pieces of clothing end up in landfill in the UK every week.

Big names in fast fashion include Zara, H&M, Boohoo and Pretty Little Thing to name a few.

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Fast fashion companies like Missguided make and sell items quickly and cheaply

Previously, Love Island has acted like a conveyor belt, sending fledgling influencers to deals with fast fashion companies.

Former Love Island stars Maura Higgins and India Reynolds became Boohoo brand ambassadors in 2019, and Season 5 winner Molly-Mae Hague became creative director of Pretty Little Thing last year.

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Whether this trend of Love Island stars joining fast fashion companies will continue despite the show distancing itself from the industry remains to be seen.

Is fast fashion bad for the environment?

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Yes. As the industry focuses on making products as cheap as possible, many fast fashion companies use cheap but toxic chemicals in their products that pollute water supplies.

The use of cheap materials like polyester causes microfiber pollution, which causes microplastics to enter the oceans in larger quantities.

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Another negative impact of fast fashion is that clothes are thrown away as quickly as they are purchased, increasing the amount of textile waste that goes to landfills around the world.

The global fast fashion industry accounts for an estimated 10% of global CO2 emissions and is one of the five most polluting industries behind energy, transport and agriculture.

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The human cost of fast fashion is also high – many fast fashion giants have their clothes made in companies with poor protections for workers, hazardous working conditions, low wages, abuse of workers and child labor are often a reason for the low prices.

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