La Liga have confirmed they will be changing title sponsors after the upcoming season and here we walk you through their big announcement.
La Liga will have a new name from next season after ending ties with their current sponsor.
The Spanish top division as well as the second division have been sponsored by banks since the 2008 season when they were sponsored by BBVA.
In 2016 they moved to Household Bank Santander and the top two tiers were named “La Liga Santander” and “La Liga Smartbank”, the latter being the second tier.
However, it was recently announced that the upcoming season would be the last in which Santander would hold title sponsorship rights.
A new sponsor has now been confirmed and here we run you through what we know.
Who are the new La Liga sponsors?
We now know that EA Sports will become title sponsor of both La Liga and Segunda from the start of the 2023/24 season.
EA stands for Electronic Arts and the company is of course behind the huge FIFA games franchise, the most successful football game out there.
La Liga have announced they will undergo a “full rebrand” as part of the new sponsorship, and EA Sports will also sponsor the youth tournaments, La Liga Promises, as well as of course the eSports leagues.
Who is EA Sports FC?
Notably, EA Sports FC will be the title sponsor, so we’ll likely see that name in the new league names, although the official names have yet to be confirmed.
The current contract expires after this season and the games will then be called EA Sports FC.
In return for the sponsorship. La Liga will welcome big money, La Liga also says they will help with the gameplay of the Spanish divisions through additional licenses – to make the new games feel that much more realistic.
What did EA Sports say?
“EA Sports FC strives to provide the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further highlights those ambitions and cements both organizations’ place at the heart of football culture,” said David Jackson, VP Brand, EA Sports FC.
“The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.”
What did La Liga say?
LaLiga boss Javier Tebas said: “EA Sports represents the pinnacle of interactive football experiences, while LaLiga stands at the pinnacle of actual football competitions with unrivaled in-person, broadcast and digital fan experiences.
“We have been strategic partners with EA Sports for years and this expanded agreement is a commitment to bring all football fans the next level of innovation, a fusion between the virtual and real worlds of football.”