TikTok: chef behind viral pink sauce responds to backlash

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A “pink sauce” that went viral on TikTok is now receiving backlash after customers raised a number of concerns about the condiment.



<p>Carly Pii is a chef whose pink sauce creation went viral on Tik Tok last month (Credit @chef.pii Instagram)</p><div data-ad-id=
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Carly Pii is a chef whose Pink Sauce creation went viral on Tik Tok last month (Credit @chef.pii Instagram)

TikToker chef Pii went viral after posting a video showing her making an edible light pink condiment.

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Carly Pii, who now has over 79,000 followers on TikTok, officially started selling the Pink Sauce to her websiteon July 1st – after the presale went incredibly well.

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Pink Sauce contains dragon fruit (which gives it the pink color) as well as chili, garlic, sunflower oil, raw honey, distilled vinegar and pink Himalayan sea salt.

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A bottle of the colorful condiment costs $20, which is about £16 – and this week Chef Pii sold over 1,000 bottles of Pink Sauce.

Pink Sauce contains dragon fruit (which gives it the pink color) as well as chili, garlic, sunflower oil, raw honey, distilled vinegar and pink Himalayan sea salt. (credit @chef.pii Instagram)

The TikToker describes the sauce as “a mixture of sweet, spicy and tangy”.

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Now customers have started voicing their concerns about labeling and damaged packaging.

The chef then posted a video on TikTok apologizing and offering sensible explanations for the mistakes her customers noticed.

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Pii said the mistakes on the label were a graphic design error where “the gram was confused with the serving size.”

However, one Tik Tok user noted that misspellings were also spotted in the labels, writing, “Your team needs to be fired because it was simple mistakes like misspelling vinegar?”

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Pii continued by assuring her customers that they “will not receive pink sauce bottles with the bad label”.

TODO: Define component type tiktok

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As well as replacing all the labels, she sends her customers a small gift and a thank you note as an apology for the mistake.

She also explained that her product is currently in “lab testing” – but revealed that once the lab testing is complete, she will be able to “present to the stores about bringing Pink Sauce to stores”.

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Many TikTok users felt that buying the product before it passed lab tests made them “guinea pigs,” with one user writing “why are you selling it when you’re testing it,” and another adding added: “You’re all testing?? ? Lmao tests on your customers”.

A third commented: “Why do they have different shades of pink every time?”

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TODO: Define component type tiktok

“Okay, but why isn’t there dry ice in the package when milk is an ingredient?” added a fourth.

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In another video, Pii confirmed the damaged packages some customers had received.

She defended herself by saying that she had emailed every affected customer and that this was out of her control due to the damage on the route.

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She said: “We are aware that the shipment was damaged in transit to you and can you please let us know so we can get you a new Pink Sauce the next day.”

Carly Pii is a qualified chef with a range of food and health and safety certifications.

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