‘Struggling’ shoppers react to UK supermarkets hiking value prices faster than rate of inflation

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One person said they now only eat one “small meal” a day due to the rising cost of basic necessities

According to our exclusive research, UK supermarkets increased their basic food and drink range prices faster than the overall rate of inflation in the three months to June.

Recent price hikes have prompted consumers to take to Twitter to voice their concerns about the move, with one shopper saying: “I’ve only bought tokens for years. I used to have 2 small meals a day, now on the 1st starvation day 24/7”.

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Another user said she was “afraid for her life” because she couldn’t work and was struggling to afford her weekly groceries.

The research found that the prices of priced groceries and soft drinks in five major supermarkets increased by an average of 3.6% between April and June, despite the inflation rate for the same goods being just 2.7% over the period.

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Tesco responded to Mazic News, saying it was “absolutely committed” to helping its customers, while a spokesman for Sainsbury said it was “working hard to keep prices down”.

How the Mazic News supermarket price tracker works

Since April this year, we have been taking price snapshots every first Monday of the month.

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Our price tracker contains more than 750 products from the low-priced range of five supermarkets.

Not all articles are included every month. Some stores will not show a price if an item is listed as out of stock.

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Some new products have been added to the tracker over time after being added to the supermarket’s websites. This includes new products at Morrisons after the Savers range has been expanded. These products are excluded from April price comparisons.

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