The fast-food giant is raising its prices to help the company navigate “in incredibly challenging times”.
McDonald’s is raising the price of its cheeseburger for the first time in 14 years.
The fast-food giant confirmed on Wednesday (July 27) that its “menu items hardest hit by inflation” will rise between 10p and 20p as it passes on the impact of rising costs to customers.
How much do the menu items cost?
McDonald’s said some of its menu items will rise between 22 and 20p but stressed not all products will be affected and others will vary across the UK as some prices are subject to change by franchisees.
The company has told UK customers it is raising the price of a cheeseburger from 99p to £1.19 in the latest sign of mounting pressure on consumers.
Other items that will increase in price include:
- breakfast meal
- main meal
- McNugget stock box
- Big coffee
Some McDonald’s items will not increase in price at all, including salads, wraps and the Mayo Chicken Burger.
Alistair Macrow, chief executive officer of McDonald’s UK & Ireland, said the increases were necessary to help the company “get through incredibly challenging times”.
In an email to clients, he said: “We are living through incredibly challenging times and we are all seeing the cost of everyday items like groceries and energy escalating in ways many of us have never experienced.
“Like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the effects of rising inflation.”
“Since opening in the UK in 1974 we have been committed to providing great tasting food at affordable prices and that commitment will not change.
“But today’s pressures mean we, like many others, have to make some tough decisions about our pricing.”
McDonald’s said it understands increases “are not good news” and told diners it had “delayed and minimized these changes for as long as we could”.
It’s the latest hospitality company to warn of rampant cost increases, a week after the ONS reported inflation hit a 40-year high of 9.4% last month. Economists have predicted it will rise to 11% by the end of the year.