Iceland giving pensioners £30 voucher to help them buy food

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The chain has partnered with the Rothesay Foundation to launch the Summer Cheer campaign, which runs through September 16

The chain has partnered with the Rothesay Foundation to launch the Summer Cheer campaign, which will run through September 16.

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The voucher can be used for groceries and other basic necessities and is given to retirement-age shoppers who either live independently or with a caregiver and rely solely on government pensions and benefits.

The launch of the new program comes after Iceland introduced a weekly over-60s discount in all its stores in May, giving shoppers a 10% discount every Tuesday.

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Shoppers who qualify for the Summer Cheer program can use their £30 voucher in conjunction with the Tuesday discount to boost their cash.

How can you get one?

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You are eligible for the voucher if you have reached retirement age and are either self-employed or living with a caregiver and are solely dependent on government pensions and benefits.

WalesOnline reports that the campaign will also provide copies of Age UK’s Financial Advice Information Guide.

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The campaign runs nationwide in 17 areas and 296 stores.

You can pick up the £30 Summer Cheer Voucher at your local store in Iceland.

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Eligible retirees can call the Summer Cheer hotline on 0800 098 7877.

The phone line is open Monday through Friday from 9 a.m. to 5 p.m.

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Which shops offer the voucher system?

Iceland said the places offering the vouchers have been identified as where some of the highest numbers of materially deprived retirees in the country live.

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Richard Walker, Managing Director of Iceland Foods, said: “Since the partnership was launched last Christmas, the cost of living crisis has gripped the UK and now more than ever people are struggling to access the food they need.

“Nobody should ever have to worry about how they’re going to eat or drink and we hope the support we can offer across the UK will help pensioners enjoy a worry-free meal during this time.”

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The campaign will be launched in Icelandic stores in the following locations:

  • Glasgow
  • Strathclyde
  • Greater Manchester
  • Liverpool
  • wirral
  • Newcastle North
  • sunderland
  • Birmingham
  • West Midlands
  • glam organ
  • Newport
  • North Wales
  • Lambeth
  • Croydon

What was said about the vouchers?

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The Rothesay Foundation and Island are also working with Age UK to identify ways older people can access all the benefits and supports to which they are entitled to help them navigate these difficult times financially.

Addy Loudiadis, from the Rothesay Foundation, said: “We hope our vouchers will bring some relief to the growing number of older people living in real financial difficulties in the UK.

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“Going forward we are keen to work with brilliant partners like Island and Age UK to help as many pensioners as possible access their full performance bonuses.”

Hannorah Lee, Director of Partnerships at Age UK said: “Many older people are really concerned about rising food and energy prices and are faced with impossible choices e.g. B. whether they can afford to buy fresh groceries or turn on their heating in colder weather.

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“At the same time, over £1.5 billion of benefits are left unused by older people every year.”

Ms Lee added: “We encourage any older person who is concerned about money and feels they may be entitled to help to contact Age UK by calling the national helpline free of charge on 0800 16965 65 (8am to 7pm). o’clock) and visit www.ageuk.org.uk/money or contact your local Age UK for free information and advice.”

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