Asda launches Just Essentials range with food cheaper than Aldi

Some of the products available in the new Asda Just Essentials range include poultry, baked goods and washing powder

Asda has launched a Just Essentials budget range to replace its Smart Price collection as people continue to battle the cost of living crisis.

The new range consists of 293 products.

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Some of the grocery products available include fresh meat, fish and poultry, baked goods, frozen foods and closet staples.

It will also contain essential household and toiletries such as dish soap, toilet paper, washing powder, shampoo and conditioner.

Asda sign. (Credit: Ben Stansall/AFP via Getty Images)

Where will the range be available?

Over 60 products will be available in stores and online this week, including fresh meat, fish and a selection of fresh produce, according to the Mirror Reports.

The supermarket giant says 130 items will be available by the end of June, rising to 267 products by August 13.

The remaining 26 products will hit stores by the end of the year.

Asda will stock the full range in all 581 grocery stores and online.

The supermarket says it will continue to sell smart-price products until the phased roll-out of the new range is complete.

what would be said

Sam Dickson, Vice President of Asda Brand and Propositions, said: “Nine in ten of our customers have told us they are concerned about the cost of living crisis, with 44% of them saying they are actively looking at ways to do so go further on their food budget.

“We developed Just Essentials by Asda to offer our customers the same value they know and love from our Smart Price range, but across a much larger and more diverse range of products and with a bold brand that is hard to miss .

“Our mission is to meet every household need through Just Essentials by Asda and ensure families can enjoy nutritious food, whatever their budget.”

What items are included in Asda Just Essentials and how much do they cost?

Asda has unveiled some of its new Just Essentials range. So far the supermarket has listed:

  • Garlic Bread (170g) – 32p
  • Sultana Scones (10 pack) – 49p
  • Macaroni Cheese (400g) – £1.18
  • Fish Pie (400g) – £1.30
  • Snack pizza with cheese and tomatoes (114 g) – 49p
  • Ham and Cheese Snack Pizza (114g) – 52p
  • Pizza with cheese and tomatoes (300 g) – 99p
  • Pepperoni Pizza (292g) – £1.20
  • Whole chicken (typically 1.2kg) – 2.48lbs

Whether this is the cheapest price or not depends on what you are buying.

Asda has listed a 170g garlic bread online for 32p, priced in line with Aldi.

However, a small cheese and tomato pizza from Aldi (114g) cost 55p, versus 52p from Asda.

Asda also sells a cheaper 400g macaroni cheese which costs £1.18 in supermarkets.