Asda launches first-ever nationwide loyalty scheme

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Shoppers can earn vouchers to save money on future grocery bills at the supermarket using the Asda Rewards app

The Asda Rewards scheme was first piloted in its 16 stores in West Yorkshire and the West Midlands last year, but is now being rolled out in its 633 stores across the UK.

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The program allows shoppers to earn coupons that will save them money on future grocery bills at Asda by using the app.

How does the scheme work?

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Asda pounds are credited to you every time you shop online or in store by scanning the barcode or by logging into your account at checkout.

The Asda pounds are accumulated in a cashpot where the balance can be converted into vouchers to spend at the supermarket.

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You can also expand the cashpot with missions and star products.

Various missions are regularly added to the app and range from buying a certain number of products from a specific department to spending a minimum amount on multiple visits. Some examples of these offers are:

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  • Until September 30th, spend £50 to earn £1.50
  • Buy five health and beauty products by August 24th to earn £2
  • Buy ten packets or pieces of fruit and veg by August 24th to earn £1.50

There may also be an option to convert part of the cashpot balance into a boost voucher, which increases its value by a certain percentage.

What are Star products?

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New Star Products are added regularly and attached to specific products for Rewards Bonuses where you get an instant cashpot boost of 10% of the product price.

Star products are a mix of branded and Asda own brands. A full list of Star products can be found in the relevant section of the Asda Rewards app, but they are also featured when you shop online at Asda.

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You can get different offers on a number of items, some examples include:

  • £2.50 for a 12 pack of Andrex toilet paper
  • 10% off a twin pack of McVities Milk Chocolate Digestifs
  • 10% back on Asda’s breaded crispy fish strips

How do I sign up for Asda Rewards?

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To get started, all you need to do is download the Asda Rewards app and create an account.

You can then unlock everything Asda Rewards has to offer by scanning your in-app card with every purchase.

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How does it compare to other loyalty programs?

tesco

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Tesco shoppers earn a point for every £1 spent in store or online through the Clubcard scheme and can also earn a point for every £2 spent on fuel.

These points can then be converted into coupons for groceries or other affiliate programs.

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You need at least 150 points which are worth £1.50 as a voucher.

The supermarket has more than 100 rewards partners, where the value is up to three times that of shops and petrol stations, meaning a £10 voucher could be converted into £30 at multiple partners. These include brands such as: Pizza Express, Cineworld, Disney+, Hotel.com, Virgin Atlantic Flying Club, English Heritage, the RAC pub chain and Chef & Brewer.

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Club card holders also receive lower prices for some items than without a customer card.

Sainsbury’s

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Shoppers earn points when they spend money in Sainsbury’s stores and its petrol stations, as well as other retailers such as eBay.

Earn 1 Nectar point for every £1 spent at Sainsbury’s Store or 1 Nectar point for every liter of fuel purchased at the petrol stations.

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Earn 2 points for every £1 spent at most Nectar online partner stores. A Nectar Card point is then worth 0.5p, so you need 200 Nectar points to save £1 on spending.

Once you’ve accumulated enough points, you can convert them into vouchers to buy your next grocery store at Sainsbury’s, or buy things like plane tickets from Expedia, train tickets from Eurostar, or movie tickets to Vue cinemas.

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Morrisons

Launched in 2016, My Morrisons originally worked similarly to the Tesco and Sainsbury’s points systems, but the system was later revised.

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Since May 2021, buyers have now received digital coupons. This means you don’t earn from your purchases, instead you receive “personalized offers” and coupons to get cash for your groceries.

Lidl

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In September 2020, the budget supermarket launched a loyalty app where shoppers can find discounts on groceries, Sky bills and cinema tickets.

The supermarket does not offer online shopping service, so the system requires you to scan your card in store.

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Spending money at the supermarket earns you points, which can be converted into vouchers and expire within seven days of issue.

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