The seventh generation flagship promises more space, luxury and technology than ever before, with hybrid and EV options and up to 650 hp
BMW has revealed images and details of its new 7 Series flagship sedan.
The new car, which is due to go on sale later this year, will redefine the luxury segment with “new levels of electrification, sustainability and digitalization,” according to BMW, which will be available in hybrid or all-electric models.
The German brand positions the seventh generation of its flagship even higher in the competition with the Mercedes S-Class and the Audi A8.
BMW describes the design of the i7 as “graceful” and “distinctive”. It’s certainly the latter, as are most of its recent models. True to the “more is more” mantra, the 7 Series boasts what may be the biggest and ugliest incarnation of BMW’s oversized kidney grille, flanked by split Matrix LED headlight assemblies. Last but not least, the massive grille can be illuminated and there will be an optional headlight package featuring Swarovski crystals that are said to “create a distinctive light graphic”.
Offered only in long-wheelbase configuration, the new 7 Series is 13cm longer than the previous model at 5,391mm long, offering a more imposing footprint and more interior space.
Inside, the new 7 Series adopts the German company’s latest curved touchscreen display, which packs a large touchscreen fused with a digital watch face. The rear passengers can also enjoy the new “Theatre Screen” from BMW. Available as an option, a 31-inch display emerges from the headliner and spreads across the rear of the cabin. It comes with Amazon Fire TV integration and a full Bowers and Wilkins sound system (with up to 36 speakers) and is said to offer a cinema-like experience.
Another feature debuting in the new 7 Series is an “interaction bar” that extends out of the dashboard and includes touch-sensitive controls for adjusting ventilation and climate control.
In the rear, the new 7 Series promises noticeably more headroom than before, while touchscreens in the rear door panels allow for control of the theater screen (if fitted) and climate settings. A range of rear seat packages are also available, including reclining, ventilation and massage functions. Other high-end features available include power-opening doors and a panoramic glass sunroof that can display a light show with backlit LEDs.
While other markets will continue to receive the 7 Series with regular petrol and diesel engines, BMW has announced that it will only be sold as a hybrid or electric vehicle in the UK. Launching later this year will be the i7 xDrive60 EV, which uses two electric motors that develop 537 hp and 549 lb ft of torque, allowing a 0 to 60 mph time of 4.5 seconds.
A 102kWh battery provides up to 388 miles of range, while the 195kW DC fast charge capability means a range of 106 miles can be added in just 10 minutes. A flagship version of the i7 “M70” is also planned for late 2023, with BMW promising up to 650 hp.
In early 2023, the 7 Series lineup will be joined by a pair of plug-in hybrids – a 483hp 750e xDrive model and a 563hp M760e xDrive version with a larger battery that will give an electric range of “over 50 miles ‘ can be unlocked – twice as high as the outgoing car.
The new 7 Series and i7 will be offered in Excellence and M Sport trim levels, with first deliveries of the electric i7 slated to begin in December 2022. Prices for the i7 xDrive60 start at £107,400.